Case Study: Google and the press in France

End a conflict and prepare the future by helping French publishers through the digital transition.

A historical deal with the Press Publishers in France

Context

The evolution of news consumption habits has become a matter of debate between newspaper publishers and search engines, as far as revenue sharing from online content is conerned. According to the Press Publishers, the search engine has become a media, through its press contents indexing activities. Publishers think that it benefits from these contents to generate revenues, at a time when press advertising revenues are declining steadily whereas the turnover of Google is on the rise.

Mazars Contribution

A Mazars Partner was appointed by the French government as a mediator to facilitate an agreement between the parties. Our main challenge was to create a facilitating environment for discussion with two actors with different cultures, opposed visions and divergent projects: on the one hand, the press and its distribution channels, sales houses and economic models; on the other hand, Google’s business model and its technological stacks.

Results

An agreement was signed with two main themes: a commercial partnership and a 60m€ fund for digital innovation. The key success factors were to respect fairness and neutrality, understand parties’ interests and control the negotiation process.

“A world première”. François Hollande President of France

“It is an historical deal”. Eric Schmidt Executive Chairman of Google Inc

Read the full story of this mediation and the role of Mazars in its succes

Focus on

Media Generic

Media industry

The Mazars Media, Information & Entertainment Group brings together experienced professionals from around the world, with focused industry expertise in the media sector. We provide tailored audit, tax and advisory services to a range of clients, many of which are international media groups.