Is there a formula to monetising content?
“It was the best of times, it was the worst of times,” Ralph Monti, CEO of Special Interest Media Inc. said, employing the Dickens quote to describe the current media landscape. The best of times for actual content, but also the worst of times due to the challenges that media companies face in navigating ongoing changes in the delivery and monetisation of that content.
The evolving media landscape and economic realities
In February, media business leaders were asked to discuss whether there is an evolving formula to monetising content at the Gotham Media Ventures Digital Breakfast Series' Navigating Media’s New Frontier, held at the Penn Club in New York City. The panel covered topics including the challenges and opportunities that media companies face in making the transition to new technologies and economic realities, the future of news organisations and print media, the valuation of new and traditional media and the monetisation of media on multi-media platforms.
Navigating Media’s New Frontier was part of the Gotham Media Ventures' “Digital Breakfast Series” sponsored by WeiserMazars LLP. The discussion was moderated by Roy Anderson, a partner in WeiserMazars’ Media and Entertainment Group and included the following panelists: Gregg Hano, SVP, Corporate Sales and Technology Group, Bonnier Corporation; Jason E. Klein, Former President & CEO, Newspaper National Network LP; Ralph Monti, President & CEO, Special Interest Media, Inc.; and Thomas P. O’Connor, Managing Director, Berkery, Noyes & Co., LLC.
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