Operating in mature European and North American markets, luxury companies are more and more leaning towards emerging countries (China, UAE, Brazil). The conquest of these new markets pushes industry players to rethink their organizational structure, as well as adapt their processes and resources to their development strategy.

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A study encompassing the BRICS and next 10 emerging or emerged countries. In an era of worldwide competition and integrated markets, external growth is a major strategic response of many companies to a shifting and complex competitive environment.

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