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Mazars sponsor of the Women's Forum in Beijing
What kind of society do we want to create for tomorrow? What is the new balance that will come from the current global crisis? How do we measure the impact of a business beyond its financial profits? And what role will the states play after this crisis which has given them much more weight?
01/05/2009
These were just some of the questions tackled by the Economic Nobel Prize winning Joseph Stiglitz, during the second Women's Forum in China. More importantly what will the role of women be in this period?
Although the forum was short this year, it must be said that the discussion was lengthy. Mazars, a loyal partner, was one of 3 sponsors of the event and was represented by Julie Laulusa, the managing partner in Shanghai and Muriel Bachelier, Director of Mazars' International Marketing and Communication Agency.
There were around fifty Chinese, Asian and European women present, all of whom have important positions. But brought together for half a day, they all participated actively in a brainstorming introduced by Christine Ockrent, CEO for Audiovisuel's activities outside of France: What role can women play in the current crisis and what role do Chinese women have? Despite the incredible dynamism of Chinese women being quite visible, the number of them capable of reaching a certain professional level remains too small. This is the case in a number of countries, not just China.
Education is the key word and it came up a lot during this session. If a country or a business implements a parity policy it is a good thing but without in-depth work on mentalities and attitudes it is a waste of time and effort.
For Mazars who want to implement a diversity strategy, the issue is a global one because the policy must be international and shared by the 50 countries of the Group but the topic is very local and as such we must understand the problems of each individual country. This is what Mazars is working on by carrying out an awareness campaign and gathering information from each of its countries, the idea being to then propose a global action plan which will reflect reality rather than being an institutional idea that is impossible to implement.
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